press release

October 20, 2016

(717) 240-1017
[email protected]


Carlisle, PA - As the countdown begins to Thanksgiving, GIANT Food Stores and MARTIN’S Food Markets is introducing Nature’s Promise turkey, fresh and free from antibiotics at a fantastic price of $.99/pound. This fresh turkey is 100% vegetarian fed and raised without antibiotics.

“There’s no tradeoff this Thanksgiving because we are offering our customers a better quality turkey at a low price,” said Erik Keptner, senior vice president of sales, merchandising and marketing, GIANT/MARTIN’S. “Our Nature’s Promise fresh turkey is a great option for customers who want an antibiotic and hormone free turkey. It’s fresh, so no defrosting is needed which saves on prep time.”

Families can get a jump-start on their Thanksgiving meal planning by pre-ordering their Nature’s Promise fresh turkey now through November 11. Customers who place a pre-order for their Nature’s Promise fresh turkey in-store at the meat counter will also receive a $5 off coupon to use when they pick up and pay for the turkey. Pre-ordering ensures that customers will get the perfect sized turkey for their Thanksgiving meal.

“We are committed to providing our customers with great value this holiday season,” continued Keptner. “In addition to our new Nature’s Promise fresh turkey, customers can also choose from a wide variety of GIANT/MARTIN’S brand and national brand fresh and frozen turkeys.”

Nature’s Promise products have been at the forefront of the fast-growing organic trend and have been a familiar, affordable favorite of GIANT/MARTIN’S customers, especially the USDA certified organic products. Earlier this year, as part of a brand refresh, Nature’s Promise natural products were labeled “Free from” to help customers make the right choices for their families.

The more than 800 fresh, grocery, health and beauty and household Nature’s Promise products can be found only at GIANT/MARTIN’S. New products continue to be introduced and exciting new Nature’s Promise products include all-purpose household cleaners, hand soaps, vitamins, baby food, spices, artisan breads, marinades and turkey bacon.

For more information on Nature’s Promise turkey free from antibiotics and growth hormones and other Nature’s Promise products, visitGIANT or MARTIN'S websites


GIANT/MARTIN’S is committed to working every day to help its customers save money, save time and eat well. Founded in 1923 in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 33,000 associates and is a division of Ahold USA. In addition to working with hundreds of local and regional organizations annually, GIANT/MARTIN’S has a long-standing focus on efforts to eradicate hunger and improve the quality of life for children. GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. The company was also recognized as 2015 Chain Retailer of the Year by Grocery Headquarters. For more information visit the GIANT or MARTIN'S websites. Find GIANT and MARTIN'S on Facebook and on Twitter @GiantFoodStores or @MartinsFoodMkts.