June 12th, 2015
GIANT/MARTIN’S INTRODUCES SAVORY FAST, FRESH AND EASY™ DIGITAL CONTENT PLATFORM AND MAGAZINE
Carlisle, PA – As part of its ongoing commitment to help its customers include more fresh and healthy meals into their busy schedules, GIANT Food Stores and MARTIN’S Food Markets today announced the launch of Savory Fast, Fresh and Easy™, a brand new digital content platform and magazine.
Exclusive to GIANT/MARTIN’S, the first edition of Savory Fast, Fresh and Easy™ magazine is available in stores, online and via smartphone and tablet devices beginning June 14. The magazine, which is a component of the overall digital content platform, is free to customers who use their BonusCard, and it will be issued four times this year, both in stores and online.
“Our customers are busy and can often struggle to fit fresh and healthy meals into their families’ schedules,” said John MacDonald, director of marketing and external communications, GIANT/MARTIN’S. “Savory is a solution to help our customers make meal planning and ideas easier.”
The introductory issue of GIANT/MARTIN’S 120-page, full color Savory Fast, Fresh and Easy™, magazine highlights grilling favorites and fresh recipes for summer meals made easy. Regular inspirational features will include budget friendly meals, recipes to cook once and eat twice, new twists on flashback favorites, questions and answers with a nutritionist and a “Take 5” feature which offers five ingredients for a fast meal.
Items used in recipes are tied to store promotions and will be tagged in store creating a "savory" customer journey that is easy to shop. By bringing everything under one platform, customers can access Savory Fast, Fresh and Easy™, through GIANT or MARTIN’S websites or by downloading the free Savory Fast, Fresh and Easy™ app which will be available upon launch to download for Apple, Android, Kindle and Windows devices.
It’s a one-stop destination for easy meal planning and entertaining ideas from recipes to tutorial videos. Free copies will be available at GIANT/MARTIN’S stores while supplies last. For more information on Savory Fast, Fresh and Easy™, visit GIANT or MARTIN’S websites.
Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund- raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods and on Twitter @GiantFoodStores or @MartinsFoodMkts.