press release

March 12, 2014

Christopher Brand
[email protected]


In-store challenge pairs Own Brands with national brand products the weeks of March 16 & March 23

Carlisle, PA – As consumers continue to add more private label items to their grocery cart, GIANT Food Stores is challenging customers who haven’t yet tried their Own Brands to put them to the test in the Buy Theirs, Get Ours Free Challenge. During the weeks of March 16 and March 23, when you purchase selected national brand products, you will receive GIANT Own Brands equivalent products for free!

“We understand that for many of our customers, food budgets are tight and they may not be willing to deviate from the items that they regularly purchase,” said Jeff Beaulieu, vice president of sales and merchandising, GIANT. “This challenge is a fun and easy way for customers to try out our products, while still staying within their grocery budget. All of our Own Brands products have been quality tested and if it doesn’t pass our customer feedback, it doesn’t go on a GIANT shelf!”

Among the everyday products included in this promotion are granola bars, soup, hot dogs, cola, bath tissue, allergy medication, paper towels, and ice cream. A complete listing of eligible sale items can be found in store and in the weekly circular available online at or For customers who may want to try before they buy, all GIANT stores will sample select Own Brand products in-store on the weekend.

All GIANT Own Brands products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the recent years to improve upon taste and quality, while still offering affordable prices.

Accept the challenge this March and join the more than 250,000 customers who have confirmed that GIANT Own Brands are as good as the national brand.


Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit and Find us on Facebook at and

GIANT Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the GIANT weekly circular and in-store signage will help point the way to savings for customers.

Week of March 16 – 22, 2014

Buy this national brand product… …and receive this GIANT Own Brands product for free.

Ballpark Beef Franks (15 oz.) - Own Brands Beef Franks (16 oz.)

Coke (2 liter) - Own Brands Cola (2 liter)

Charmin Bath Tissue (6 pack) - Own Brands Bath Tissue (6 pack)

Claritin (Allergy) - Own Brands Allergy

Week of March 23 – 29, 2014

Buy this national brand product… …and receive this GIANT Own Brands product for free.

Bounty Paper Towels (single roll) - Own Brands Premium Paper Towels (single roll)

Quaker Chewy Bars (8 pack) - Own Brands Chewy Bars (10 pack)

Campbells Chunky Soup (1 can) - Own Brands Chunky Soup (1 can)

Ben & Jerry’s Pints (1 pint) - Own Brands Ice Cream Pints (1 pint)