press release

July 23, 2014

Christopher Brand
July 23, 2014
[email protected]


Popular Buy Theirs, Get Ours Free Challenge returns with the weeks of July 27 & August 3

Carlisle, PA – Put select Own Brands products at GIANT Food Stores and MARTIN’S Food Markets to the test with the return of the Buy Theirs, Get Ours Free Challenge. During the weeks of July 27 and August 3 when customers purchase selected national brand products, they will receive GIANT/MARTIN’S Own Brands equivalent products for free!

Among the products included in this current Buy Theirs, Get Ours Free promotion are crackers, juice, macaroni & cheese, chicken nuggets and cereal. Health and beauty care items include tissues and mouthwash. A complete listing of eligible sale items can be found in store and in the weekly circular available online at or On average, customers can expect to save 10 - 35% by purchasing GIANT/MARTIN’S Own Brands instead of the national brand. For customers who may want to try before they buy, all GIANT/MARTIN’S stores will sample select Own Brand products in-store on the weekends.

All GIANT/MARTIN’S Own Brands products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the recent years to improve upon taste and quality, while still offering affordable prices.

Editor’s Note: Please see bottom of release for complete listing of products.


Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund- raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit and Find us on Facebook at and and on Twitter @GiantFoodStores or @MartinsFoodMkts.

GIANT/MARTIN’S Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the GIANT/MARTIN’S weekly circular and in-store signage will help point the way to savings for customers.

Week of July 27 – August 2, 2014
Buy this national brand product… …and receive this GIANT/MARTIN’S Own Brands product for free.
Velveeta Shells & Cheese (12oz) Own Brands Shells &Cheese (12 oz)
Juicy Juice (64oz) Own Brands 100% Juice (64oz)
Goldfish crackers (6.6oz) Own Brands Penguin crackers (6.6oz)
Kleenex (80ct) Own Brands Tissues (80ct)

Week of August 3 - 9, 2014
Buy this national brand product… …and receive this GIANT/MARTIN’S Own Brands product for free.
Perdue Fully Cooked Chicken Nuggets or Patties (28.8 - 29oz) Own Brands Frozen Breaded Chicken (32oz)
Cheezits (9.7-13oz) Own Brands Cheese Squares (11.5013/7oz)
Kelloggs Corn Flakes (18oz) Own Brands Corn Flakes (18oz)
Listerine mouthwash (33.8oz) Own Brands Mouthwash (33.8oz)