press release

October 24, 2013

Contact:
Christopher Brand
[email protected]

BUDDY VALASTRO: THE CAKE BOSS TO VISIT LINGLESTOWN ROAD GIANT SUPER FOOD STORE ON NOVEMBER 11

Carlisle, PA – Join America’s favorite baker, Buddy Valastro, TLC’s Cake Boss, when he makes an appearance at the GIANT Super Food Store on Linglestown Road in Harrisburg to support his new line of Cake Boss premium cakes on Monday, November 11. Buddy will sign Cake Boss books and cakes and take photos with fans from 2:10 – 3:30 pm. Cakes and books will be made available for purchase.

It used to be that the only way to get a piece of the Cake Boss experience was to take a trip to the famous Hoboken bakery. With the line of Cake Boss cakes consumers can get the authentic taste and quality of Cake Boss in the bakery section of their local GIANT store.

Later that evening, Buddy will be appearing at the Hershey Theater in Hershey on November 11 at 7:30 pm. Tickets are on sale now. A limited number of VIP tickets are available for $95 which includes a post-show meet and greet, Cake Boss tour laminate, and a copy of Buddy’s new book Family Celebrations with the Cake Boss.

In this live, interactive event, the Cake Boss will share stories from his highly popular TV shows (Cake Boss, Next Great Baker), his family at Carlo’s Bakery, will answer audience questions, and most importantly, will give lots of live cake & cupcake decorating demonstrations, sharing tips and techniques in a high-energy experience for the whole family.

One of the centerpiece shows of the TLC network, a sixth season of Cake Boss began airing in May 2013. Viewers continue to celebrate the mouthwatering desserts and not- to-be-missed Valastro family moments occurring in bustling Hoboken, NJ, home of Carlo’s Bakery, which celebrated its 103rd anniversary this summer.

Buddy’s new TV series on TLC, Bakery Boss, premieres December 9th. Bakery Boss follows Buddy as he brings his world- famous blend of business skills and baking expertise to other family-run bakeries that are struggling to find their own sweet success. The pilot aired in May 2013 and was watched by 1.5 million viewers.

Buddy Valastro is the author of four books, including Family Celebrations with the Cake Boss, which will be released November 5th, 2013 by Simon & Schuster. As he does in every book, Buddy brings his characteristic warmth and flair, sharing personal stories alongside cooking, baking, and decorating tips.

Learn more about Buddy Valastro and The Family Celebrations Tour at buddyontour.com. Learn more about Cake Boss cakes at CakeBossCakes.com.

About Mills Entertainment, Producer of The Family Celebrations Tour Mills Entertainment is a leading producer and promoter of branded live entertainment. Mills collaborates with top brands and personalities to develop, market and produce live theatrical events throughout the U.S. and worldwide. Current projects include Theresa Caputo Live, FX’s Archer Live, Spank! The Fifty Shades Parody, The Hungry Hungry Games, Cesar Millan Live, and Jack Hanna’s Into the Wild Live. Visit us at millsentertainment.com.

About Dawn Foods, Inc., Producers of Cake Boss Cakes For more than 90 years, Dawn’s dedicated Team Members, outstanding products, and valued customers have made the Dawn name synonymous with excellence. American-owned and family operated; Dawn currently supplies a complete range of products featuring high quality, consistently dependable Dawn mixes, bases, ices, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to bakeries and the food industry, worldwide. For more information, please visit www.dawnfoods.com.

For photos, interviews, and other information contact: Joanna Brumley at [email protected] or 518.306.4333.

About GIANT/MARTIN’S

Celebrating its 90th anniversary in 2013, GIANT/MARTIN’S, headquartered in Carlisle, Pennsylvania, operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods.

10/24/13