April 17, 2012
GIANT & MARTIN’S FOCUS ON KEEPING KIDS HEALTHY THIS SPRING
In-store activities, including launch of new Kid Healthy Ideas Magazine, geared toward helping kids
Carlisle, PA – In its ongoing efforts to fight childhood obesity and help kids live healthier lifestyles, GIANT Food Stores and MARTIN’S Food Markets today announced a series of activities geared towards healthy kids this spring. In addition, the first issue of the grocers' brand new Kid Healthy Ideas, a free health and wellness magazine, is now available in all stores. The 12-page, full color magazine, is designed for kids ages 8 to 12 and features health-related educational articles, games and recipes. "Healthy choices for families often start at the supermarket and as a grocery retailer we are committed to providing health and wellness information that not only engages adults, but also children," said Rick Herring, president. "We encourage parents and grandparents to pick up a copy of Kid Healthy Ideas to try fun recipes at home, in addition to participating in one of our healthy in-store activities scheduled over the next several weeks."
Published on a quarterly basis, all articles and content within Kid Healthy Ideas are written by GIANT/MARTIN'S nutritionists, expert associates and community health partners. Parents and kids can obtain their free copy of Kid Healthy Ideas in the produce department of their local GIANT/MARTIN'S and store lobbies. The Kid Healthy Ideas magazine is also available online at www.giantfoodstores.com and www.martinsfoods.com.
GIANT and MARTIN'S will also be offering hands-on "Good Things Grow Kid Challenges" focused on healthy lifestyles for four consecutive
Saturdays in all of its stores. Children will receive a free take-away or product sample each week. The schedule of in-store activities
- The April 21st Challenge encourages kids to try something new within the produce department, including star fruit, kiwi and mango.
- The April 28th Challenge is all about Earth Day and kids will have an opportunity to plant bean seeds to take home and watch grow.
- On May 5th, kids can learn that Good Things Grow during Cinco de Mayo by creating their own maraca!
- Finally, on May 12th, kids can learn how to make mom a healthy breakfast in celebration of Mother’s Day.
GIANT/MARTIN'S is committed to providing the community with the knowledge they need to address health concerns, especially for children. GIANT/MARTIN'S offers many healthier options in its store by identifying products that meet the government's definition of healthy with the Healthy Ideas symbol. In select markets, in-store nutritionists offer individual consultations, guided store tours, and classes, all addressed to meet customers' dietary goals. The quarterly Healthy Ideas magazine is filled with information, recipes and products to help families make better decisions when shopping.
Parents and kids can also find healthy information online with GIANT/MARTIN'S exclusive Passport to Nutrition software program, which provides tips on nutrition and living healthy lifestyles in a fun and interactive way. For more information, please visit giantfoodstores.com/kidhealthyideas or martinsfoods.com/kidhealthyideas.
About GIANT/MARTIN'S Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN'S is a leading retail grocer in Pennsylvania, Maryland, Virginia and West Virginia, operating under the names of GIANT Food Stores and MARTIN'S Food Markets and employing nearly 30,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. GIANT/MARTIN'S was recently awarded the Golden Grocer Award by the U.S. Department of Agriculture for its leadership in the fight against hunger. In addition, GIANT/MARTIN'S is one of the top ten fund-raisers in the country for local Children's Miracle Network hospitals. GIANT and MARTIN'S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods.