Nature's Promise

now in the pet aisle

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Care One

Same active ingredients as the national brands. Costs much less

Nature’s Promise® makes it possible to make more better-for-you choices. From organics that are USDA Certified to “Free from” products that only include ingredients we consider necessary. Nature’s Promise represents what nature intended—products you can trust for your family's health and well-being at a great value every day. That's our promise to you.

Natures promise line of free from products

What does it all mean?

Organic:

Nature's Promise® Organic products meet all USDA certification requirements. The USDA National Organic Program is responsible for developing standards for organically produced products and making sure all products that carry the USDA Organic seal meet these standards. The USDA Organic packaging label indicates that the food or other agricultural product has been produced through these approved standards.

Only foods that meet the criteria determined by the United States Department of Agriculture (USDA) can be officially designated as Organic. The USDA has set the following standards for Organic foods:

prohibited

required

  • Synthetic pesticides, fungicides or herbicides (unless specifically allowed by the USDA)
  • Antibiotics or growth hormones
  • Irradiation
  • Genetic engineering or cloning
  • Sewage sludge or synthetic fertilizers
  • Co-mingling of items with non-organics in transport, storage or processing of a product
  • Land free of prohibited substances for at least 3 years prior to harvest
  • Records, plans and receipts are maintained
  • Livestock has been fed organic feed
  • Animals have access to the outdoors
  • Non-toxic pest management
  • Crop rotation, composting, and recycling



Free from:

Food:

  • Our Nature's Promise® Free from food products are just that—free from non-essential ingredients such as, synthetic colors and artificial flavors. This means you can feel good about making them a part of your next meal and ensuring the best for your family.

Non-Food:

  • Our Nature's Promise® Free from non-food products are free from unnecessary additives such as, but not limited to: harsh chemicals, toxins, synthetic detergents and by-products. They are safe and responsible lifestyle products that you and your family can trust. This means you can feel good about making them a part of your home and the environment.

"Free from" products do not contain:

  • Synthetic colors
  • Artificial flavors
  • Other unnecessary ingredients*

*You can find a list of ingredients that are not allowed in Nature's Promise® "Free from" products here.

criteria "Free from" products need to meet

Our Nature's Promise® "Free from" food products, such as meat, poultry, seafood, dairy and eggs, are produced and packaged under stringent conditions. You can find the criteria these products must meet here

Our Nature’s Promise® “Free from” household products are free from harsh chemicals, including ingredients like added dyes and artificial fragrances. These products must meet our criteria shown here

Keep your eye out for other additional important product benefits on each product label.

Holiday Flavors

holiday LTO

Available Products

“Most wonderful time of the year”? You know it! In fact, it’s a spice-filled, cran-tastic, mint-er wonderland of deliciousness, thanks to our newest line of Limited Time Originals.
Peppermint, Gingerbread and Cranberry Orange are the stars of this year’s holiday-inspired lineup, with each exclusive product created specifically to bring more smiles to your season. So check this list (in fact, check it twice) because when they’re gone, they’re gone until next year!

  • Peppermint Sandwich Cookie
  • Peppermint Ice Cream
  • Peppermint Ice Cream Sandwiches
  • Peppermint Mocha Coffee
  • Peppermint Mocha Creamer
  • Peppermint Seltzer
  • Gingerbread Belgian Waffles
  • Cranberry Orange Pancake & Waffle Mix
  • Cranberry Orange Baked Brie
  • Cranberry Orange Seltzer
  • Cranberry Orange Salsa
  • Peppermint Crushed Baking Chips
  • Peppermint Whipped Topping
  • Gingerbread Break 'n Bake Cookie
  • Cranberry Orange Flavored Water
  • Cranberry Orange Nut Bar
  • Cranberry Orange Applesauce
  • Cranberry Orange Granola
  • Cranberry Orange Liquid Hand Soap
  • Peppermint Liquid Hand Soap
  • Peppermint Laponge
  • Peppermint Odor Absorbing Beads
  • Peppermint Facial Cube
  • Peppermint Hot Cups
  • Peppermint Paper Towels
  • Peppermint 8" Plates
  • Peppermint Mini Spatulas
  • Peppermint Dog Toy
  • Cranberry Orange Mini Muffins
  • Cranberry Orange Muffins
  • Cranberry Orange Sliced Loaf Cake
  • Peppermint Bouquet
  • Peppermint Bloom in a Bag Plant
  • Goat Cheese & Cranberry Ravioli
  • Cranberry Orange Hummus
  • Cranberry Orange Goat Cheese